Digital Marketing Mentor
Hello! My name is Sophia Ramos, and I'm a Digital Marketing & Transformation Strategy Consultant and Mentor based out of Spain and Panama.
I’ve been in the digital marketing world for more than a decade, helping clients and brands realize their marketing potential, achieve their strategic plans, and build digital ecosystems.
My Education and Experience
Throughout my career I have teamed up with hundreds of brands including Jaguar, Canon, Huawei, Inditex, LEGO, Movistar, and Forever 21.
I have a Bachelor’s degree in Digital Animation from Universidad Latina de Panama and a Master’s degree in Digital Marketing from ADEN Business School’s joint program with The George Washington University. Currently, I’m pursuing a Master’s degree in Business Administration (MBA) with EAE Business School’s joint program with Universitat de Barcelona.
I’m an author as well. I’ve been writing young adult novels for seven years now in Wattpad, an online social reading platform intended for users to read and author original stories.
In 2020, my novel “Factura al Corazon” reached five million reads in Wattpad and received an editorial contract with a Spanish publisher. And in 2022, “Factura al Corazon” got a paperback book deal with Nova Casa Editorial.
Don’t worry, I'm here to help.
There’s a lot to cover when you’re building a Digital Ecosystem and it’s okay not knowing which are the steps you need to follow to succeed.
Let’s have an easy-going conversation about your business or personal brand, identify exactly what you need and build a digital ecosystem.
Identifying who your Buyer Persona is
Establishing your objectives, goals and the differentiators that will make you stand out
Get to know who your competitors are and their digital assets
Exploring the areas of Digital Marketing that you need, such as Content Marketing, Web/Mobile Development, Social Media, Email Marketing, Paid Advertising, and Data Analytics
Selecting the best digital mediums and channels for your brand
Defining the roadmap of your digital strategy
A Digital Ecosystem strategy built for you
List of the suggested resources and tools for your strategy, including pricing
Action plan with a step-by-step guide of your digital strategy
You'll know exactly where your business is, what you want to achieve, and what’s the digital strategy you need
You'll know the latest trends in Digital Marketing and Strategy
You'll know the best tools and resources for the success of your business in a digital ecosystem
All sessions are one-on-one, and tailored to each client's goals and objectives.
I’ve seen a lot in Digital Marketing, however, given my content creation skills, my biggest area of expertise is Content Marketing. That is why, in 2018, I founded Corprensa Content Studio, a business unit for Corporacion La Prensa, while I had eight years working for the corporation.
At Corprensa Content Studio I explored Business Development, Content Creation in Digital Mediums, Sales Strategies and leaded my very first multidisciplinary team composed by journalists, graphic designers, audiovisual producer, and 2D/3D animator. Until today, this unit specializes in the design and execution of digital content strategies for brands of all categories towards meeting relevant business objectives.
In order to keep generating value for my clients, I have mastered Web Development, Social Media, Email Marketing, Lead Generation, Data Analysis and e-Commerce as well.
In 2020, during the COVID-19 pandemic, I joined AltaPlaza Mall, a shopping mall based out of Panama City, winner of the Gold Prize in the New Design and Development category from the International Council of Shopping Centers (ICSC), to manage all its digital transformation process.
It was a huge challenge because the mall had been closed for eight months due to the pandemic. So, when I joined the team, we had to rise up more than one hundred retail brands using only digital strategies. During this time, I explored e-commerce strategies with marketplaces, worked closely with IT to optimize all the mall’s digital processes and became an ally to every single brand to meet global sales goals up to 3 million dollars per month.
Twelve years of experience is the perfect time to call yourself an expert, however, I believe that my career in Digital Marketing, Digital Transformation and Business Development is not the best thing I can offer to your brand.
My biggest asset for your brand is my passion and commitment. I’m a creative and energetic soul always in pursue of innovation and excellence.
My ultimate goal is to inspire you, your team, and your brand to achieve your goals while learning and enjoying the wonderful digital world.
Let’s start exploring all the amazing things that you have to offer to your audience and customers.
Sophia Ramos
Please get in touch should you have any inquiries, or wish to say hello and introduce yourself. I look forward to hearing from you!